• Information: Lever will distribute more than 5 Million packages of Lever 2000 that include an in-pack voucher driving consumers to a website where they can find a local participating facility to “try tennis for free”. *(one free beginner group lesson, per person – time period offered June through September)
• Win Prizes & Tickets to US Open: Consumers and participating facilities will also be able to enter to win tickets to the 2008 US Open and 100’s of other prizes.
• National Marketing Support: Free Standing Insert in Sunday Newspapers dropping on May 13, 2007 will reach over 42 million consumers and announce offer.
- $1M in TV support running during US Open Series Events
- Print support (USA Today, Men’s Fitness, Shape
- US Open Series Tournament Programs and USTA Magazine
- On-Line advertising and e-mail campaign
- National PR Support throughout program
- Strong merchandising promotions with key retailers which may
include Target, Wal-Mart and Costco
